Client
Coffrica Coffee Company
Role
Filmmaker, photographer, creative director.
deliverables
4k commercial + product images
equipment
Sony a7iv, Ronin RSC-2, Sigma 14-24,
brief
Coffrica came to me with the task of creating assets for their launch across all social media channels and websites. For intial concepts, I buiild a moodboard and then with approval of owners, we began production. During the production process We utilized various forms of studio and RGB lighting to create higher contrast and give each product its own dynamic personality.